By Paul Cantor
The 2010 Video Music Awards will be kicking off shortly and mums still the word on much of what the night has in store for us.
We know this much, on the hip-hop side, Eminem, Drake and Kanye West will be hitting the stage. Last night Kanye had a closed door rehearsal and nobody really knows what he has planned. Rumors say that Taylor Swift is going to be performing a new song from her upcoming album "Speak Now" about her onstage run-in last year with Kanye. Do you think Kanye will do the same and sing the song he reportedly wrote for her?
It's all just speculation at this point, but here's our wish list for surprise guests and why.
By Thomas Harden
Kanye West is hyped. With only a few moments before show time, the Louis Vuitton Don shared his excitement about hitting hit the Video Music Awards stage via Twitter. Rumors swirl that 'Ye will apologize to Taylor Swift tonight (again) for interrupting the country singer's award acceptance speech during 2009's VMA's.
“#VMAs tonight!” Kanye wrote in anticipation on Sunday morning. “I still feel the adrenaline… WWMJD!”
Kanye's VMA presence last year will definitely go down in history as well as Twitter talk. Remember the #kanyeshrug?
“It’s funny. I can’t believe it’s been a whole year,” West wrote of his return. “But can’t believe all that’s happened within this year at the same time. Each piece of the performance tonight is slowing falling into place… I get so excited to do new things… new energy. I can feel the positive energy.”
A few fans shared Yeezy’s enthusiasm.
By Thomas A. Harden
As Diddy proclaimed on his 1997 smash hit, "It’s all about the Benjamins, baby!"
From the return of Eminem, Kanye West and Usher to debut performances from newcomers Drake, Nicki Minaj and B.o.B, the 2010 VMA all-star hip-hop lineup has driven MTV’s stock through the roof.
According to Adage.com, this year’s Video Music Awards ad revenue has significantly increased from last year’s broadcast. With the addition of 10 new advertisers and over 25 brands, the 2010 VMAs have become very attractive to advertisers. Dan Lovinger, MTV’s senior VP-ad sales and integrated marketing, said sales booked for Sunday’s show topped last year by 26% while total VMA coverage including news and encore performances is up 41% in ad revenue. And MTV.com’s related ad sales are up 68%.
By Rahman J. Dukes
For rapper B.o.B, yesterday he fulfilled the first part of his many VMA requirements. The rising MC is slated to perform the hit record “Airplanes” alongside the track's featured singer Hayley Williams for the first time as just one of many tasks he’s taken on for the evening.
After months of hanging around various top 10 radio charts B.o.B got his wish yesterday when he met the Paramore singer for the first time in person since the song was created.
By Kelley L. Carter
In case you didn't get the memo, here it is loud and clear: Drake and his Young Money labelmate Nicki Minaj are so not married.
MTV News' Sway chatted with the rapper, who laughed about how a random tweet he sent out on August 27 set the blogosphere off and created a new trending topic asking if the two rappers had in fact jumped the broom.
"Please refer to @nickiminaj as Mrs. Aubrey Drake Graham and dont stare at her too long. She's finally mine. ," Drake tweeted to his followers.
Drake shrugged the whole thing off, laughing when asked by MTV News about his Twitter marriage.
By Bridget Bland
Making the perfect performance takes risk, creativity and more than a hot record. Sometimes it takes a mash-up of people to leave audiences wanting more. Since its creation, the MTV Video Music Awards have been one of the first networks to push the envelope with medleys of songs from myriad artists. And the hip-hop genre has given it some of its most beloved posse performances. On the eve of the 2010 VMAs, where the likes of Justin Bieber, Kanye West, Drake and Eminem are poised to make some new lasting impressions and sure to bring out a number of surprise performances, we take a look at some of these memorable hip-hop posse performances from over the past decade.
Hit the jump for the top performances ...
By Rahman Dukes
Fasten your seat belts. Fans are in for a treat tomorrow night when Mary J. Blige and producer/rapper Swizz Beatz lend Drake a hand for his performance of "Fancy.” While details of the set have been kept on the hush-hush, as is the case with Drake, Swizz Beatz will make his official VMA debut tomorrow night as a performer.
Swizzy is used to sitting back watching some of the biggest artists perform his hits, including Jay-Z, T.I. and many more grade-A musicians. But this year, Swizz takes center stage with his man Drake.
By Rahman J. Dukes
Of all the hip-hop performances scheduled to take place at this year’s Video Music Awards, the collaboration between B.o.B and Paramore singer Hayley Williams promises to be a "moment."
B.o and Hailey’s "Airplanes" performance at the show will mark their first public appearance together.
The Atlanta native has been on a roll with "Airplanes," performing the catchy tune in many venues over the summer, most notably Eminem and Jay-Z's stadium tour, where B.o.B opened up sans Hayley. But his VMA appearance will fare different than his performances from the past few months and if you were to ask Bobby Ray, he's sure to inform you he expects nothing short of magic once the curtain pulls open.
"I think the fact of me and her performing on the same stage is going to be spectacular. I'm really gonna try to attempt to levitate. I don't know if the dynamics of the room will allow me to do that 'cause it requires me to really pull from the sky."
B.o.B hit the Nokia Theater grounds earlier Saturday for a run-through of his performance, which also featured crooner Bruno Mars. The rapper's management was in awe of the lavish, larger-than-life set.
"All I can say is WOW to this stage and set @ VMA Awards," TJ Chapman tweeted. "Wow."
The 27th annual MTV Video Music Awards will be broadcast live from the Nokia Theatre in Los Angeles tomorrow September 12. The party starts with MTV News' VMA Pre-Show at 8 p.m., followed by the main event at 9 p.m. ET.
By Paul Cantor
It'd be a stretch to say hip-hop's been anything more than a male-dominated genre in recent years. Sure, there have been a few noteworthy female MCs (Trina, Diamond, Shawnna), but up until recently, none have captivated the mainstream's attention the way Nicki Minaj has. On Sunday, when Nicki performs at the VMA pre-show alongside will.i.am for their new single "Check It Out," it'll mark the first time since 2006 that a female MC has performed at the ceremony. The occasion raises the question, can Nicki Minaj's VMA performance help to single-handedly bring female rap back?
"She's not crashing the stage like Lil Mama and she's probably not going to be felt up by Diana Ross like Lil' Kim," said Carolina Bermudez, of Z100's "Elvis Duran and the Morning Show," noting that Nicki's being highlighted for the right reasons - her music. "She can be who she wants to be and there's no judgment."
By Rahman J. Dukes
Anyone who thought hip-hop mayor Sean Carter developed his passion for Ace of Spade champagne after he dumped his unofficial sponsorship for Cristal was dead wrong. As fellow rap homey Rick Ross gears up to offer a “special” VMA performance, the Dade County boss reflected back on his first VMA Awards trip.