By Sowmya Krishnamurthy
Bad news for Teyana Taylor. Her online beef with Rihanna has apparently had real-life implications. Adidas has reportedly dissolved their relationship with Taylor. According to Madame Noire, a Senior PR Manager for the shoe giant told the site, ““We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
The shoe brand reportedly dropped Taylor because of her online issues with Rihanna. Earlier this year, the two traded shots on Twitter and Instagram after Rihanna posted a clip of a friend apparently mocking Teyana’s singing abilities. “petty is petty and shade is shade, bitch knew what the f–k she was doing,” Teyana said (and later deleted) as well as threatened violent retaliation against Ri Ri.
It was the possibility of a physical altercation that apparently put Adidas over the edge. “All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind,” the rep explained to Madame Noire.
Teyana’s rep denied the business partnership ending but told Madame Noire, “Teyana has not been dropped, the sneaker is on hold, no other comments or statement is ready to be issued at this time.”