Jay Z’s ‘Picasso Baby’ Collaborator Hopes Rap Fans Get Interested In Art

By Sowmya Krishnamurthy

Performance artist Marina Abramovic may not be a household name in hip-hop, but her cameo in Jay-Z’s upcoming video for “Picasso Baby” might change all that. Hov enlisted the artist, known for her exhibit The Artist Is Present, to appear in the extended performance shoot and Abramovic hopes her cameo will shift interest to her field.

“For me, it’s very important that the rapper community and the Twitter [community] actually start Googling to understand what performance art is,” she told NY Mag. “It’s really important that I can shift the public from the one field [i.e., pop music] to the arts, which rarely happens. So, this was really a very meaningful thing.”

Abramovic says was honored that Jay asked her to be a part of his video. “If he was inspired by something that I did, I wanted to be there and be part of it.”

“Picasso Baby” will premiere on HBO this Friday after Jay appears on “Real Time with Bill Maher.” He released a teaser for the shoot last weekend.