By Maurice Bobb
French Montana has the whole city of New York behind him, and today (May 21), everyone will see if all the hype surrounding his debut album, Excuse My French (Bad Boy/Mayback Music/Interscope Records), is warranted.
The Moroccan rapper born Karim Kharbouch’s 18-track project features a virtual who’s who of hip-hop, including Drake, Lil Wayne, 2 Chainz, Diddy and Rick Ross, who executive produced the Coke Boy’s long-awaited LP.
— Diddy (@iamdiddy) May 21, 2013
— Mastermind (@rickyrozay) May 21, 2013
Powered by the strip club anthems, “Pop That” and “Freaks” and the surprisingly introspective “Gifted,” which features The Weeknd, EMF is already garnering rave reviews from fans who have already purchased the set.
“I don’t know how it is but it doesn’t matter what it sells,” French told MTV Hive last month. “It’ll still be a slower burn because of the way the game is. I mean, look at Lil Wayne who went from selling a million [for Tha Carter III] the first week to selling 200,000 [for I Am Not A Human Being II]. I feel like the game’s not the same. It’s not the art. You just got to have a good product. The only thing that’s gonna sell is good product.”
Thus far, Frenchie’s holding down the No. 4 spot on iTunes overall and the No. 1 spot in the music retailer’s rap category.
How’s that for believing the hype? Haannn.