Photo: Polydor Records via MTV Style
By Sidney Madden
Azealia Banks is not playing around. The video to her new song “Yung Rapunxel” pushes limits, excites the senses and quite frankly, scares you into attentive submission. The video accompanies Azealia’s lead single off her upcoming debut album, Broke with Expensive Taste and it takes viewers on a trip into the crazy scheming that is her mind. But be warned, this tour is not for the faint of heart.
With everything from fighting SWAT teams to Illuminati references, navigating opaque clouds of smoke and harnessing multi-colored owls in attack mode, it’s as if Banks and her team came up with the craziest images possible to match her hard-hitting lyrics on the new track. For example, one of the signature stills of the video, an image that has proceeded to go viral, is a portrait of Banks with three mouths on her face; two of them replacing her eyes.
The video premiered on YouTube’s Vevo on Tuesday, April 16 and within the hour #YungRapunxel was trending worldwide on Twitter. What words come to mind when watching her new music video? Dark…trippy… antidisestablishmentarianism? And that’s exactly what the feisty hip-house artist wants you to think.
Banks tweeted her elation over the warm reception, writing “I’m so happy you guys like Yung Rapunxel. It took me two years to write it!!” late Tuesday night.
As fans ate up the visual reinvention of the rapper, magazines and blogs exploded, commenting on the sights, sounds and fashions of the 3:36 minute interpretation. Seems like the Harlem MC who’s earned a reputation for senseless feuding is putting her creative energy to good use and putting all her haters on notice.
What do you think of the new video?