Snoop Lion’s ‘MTV x Caliber’ Bracelets Take Aim At Gun Violence

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In his recent video for “No Guns Allowed” Snoop Lion makes it clear that there needs to be some serious initiative to cut down on gun violence and he’s helping to make that happen by teaming up with MTV and Jewelry and a Cause to help get illegal guns off the street.

Snoop, MTV and Jewelry for a Cause are releasing  the limited edition “MTV x Caliber” bracelets made from the steel of illegal guns which have been acquired in police-sponsored buyback programs. The bracelets are engraved with serial numbers of firearms that were returned through buyback programs in Newark, New Jersey. On Tuesday (April 9) the bracelets can pre-ordered for $40 on caliber.MTV.com and the proceeds from each sale will be donated to the Newark Police Department to help fund future gun buyback amnesty programs.

Celebrities will receive the bracelets in their gift bags at the 2013 MTV Movie Movie Awards, which air 9 p.m. ET on MTV Sunday night (April 14).

“This is such an important message we’re sharing,” Snoop Lion said in a statement issued by MTV. “It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently — too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.”