By Muhammad Abdulhafith
Just when you thought Macklemore & Ryan Lewis’ “Thrift Shop” had reached its peak–being certified 4 times platinum earlier this month–the hip-hop duo set another milestone with their infectious single. This week Macklemore and his production partner brought home some more hardware after the tag-poppin’ single went five-times platinum, Rap Radar reports.
“Thrift Shop” isn’t just a phenomenal sales story either, the catchy tune hit #1 on the Billboard Hot 100 chart yet again, after getting knocked out of the top spot by Baauer’s “Harlem Shake.”
Though “Thrift Shop” continues to grow, Mack & Ryan aren’t resting on it’s laurels. The pair recently shot a music video for “Can’t Hold Us,” another stand-out song from their LP The Heist and they’re looking to break even more records. “We’re working on a music video for ‘Can’t Hold Us,’ which will be the longest video shoot we’ve done yet: 16 days for a music video!” Lewis said backstage at the 2013 mtvU Woodie Awards at SXSW earlier this month, where they won the Branching Out Woodie Award. “That’s getting wrapped up and we’ll be cutting that, and outside of that, we’re just playing a ridiculous amount of shows.”
Seems like the guys have this music thing figured out, even if they haven’t quite figured out what a Branching Out Woodie is. “I don’t even know what that is? What is the Branching out Woodie? Oh, [it’s for] social media? I feel like my Twitter sucks. My Instagram filters are dope, so maybe that counts,” Macklemore said. “To be nominated for any Woodie is fresh. I think it’s a more grass-roots, underground, college demographic, and that’s a lot for where we come from, in terms of our core fan base, and it seems really parallel with what the Woodies are all about.”
How much further can Macklemore & Ryan Lewis take “Thrift Shop”?