via Julia Beverly
By Maurice Bobb
It was a celebration, Ya Bish. Kendrick Lamar, MTV’s Hottest MC, headlined Mass Appeal’s Ice Cream SXSW Social Friday (March 15) and didn’t disappoint the 4,000 fans crammed into the Austin Music Hall. Before K.Dot took the stage, a cadre of hip-hop’s biggest names, including Danny Brown, A$AP Ferg, Roc Marciano, Harry Fraud and Rockie Fresh, performed succinct 30-minute sets that simmered the fans to a froth.
Bun B blessed the stage, running through his extensive UGK catalog, paying homage to his fallen partner in rhyme, Pimp C, hitting high notes with “Big Pimpin’” and the Grammy-nominated “Int’l Players Anthem (I Choose You).”
The Trill OG tagged in Pusha T, who unleashed his Ric Flair swag, running through G.O.O.D. Music hits like “I Don’t Like,” “So Appalled” and “Mercy.” Before plugging his upcoming solo LP, My Name Is My Name, the “New God Flow” spitter shut it down with Wrath of Caine’s “Millions” and “Blocka.”
The crowd registered a 7.1 on the Richter scale, though, when the good kid, m.A.A.d city MC entered stage right. Compton’s Finest started off with “The Art Of Peer Pressure” and “Hol’ Up,” taking things up a notch to the “next level” with fan participation when the DJ queued up “P & P (P-ssy & Patron).”
As much as the multitude was in a frenzy for Kendrick’s “F-ckin’ Problems” verse, the place really went nuts when he served up “Bitch Don’t Kill My Vibe.” Although it wasn’t the recent remixed version featuring Jay-Z, it was obviously still a fan favorite. Kendrick had fans in the palm of his hand after that and they stayed there, gladly, especially after he brought out surprise guest T.I. to run through “Go Get It.”
Kendrick didn’t forget about his TDE crew, bringing out Ab-Soul (“Terrorist Threats”), Jay Rock (“Money Trees”) and ScHoolboy Q, who offered up “Hands On The Wheel.” Before closing out his set, Dr. Dre’s protégé asked everyone to hold up their cup of “drank” and engage in a call-and-response to his platinum-selling ode to teetotalism, “Swimming Pools (Drank).”