Joey Bada$$ Gets ‘Unorthodox’ In New Video

By Sidney Madden

Brooklyn rapper Joey Bada$$ unveiled his latest visual masterpiece with the new video, “Unorthodox” on Wednesday. The 18-year-old MTV Artist to Watch has had a fast come-up since releasing his 2012 debut mixtape 1999 and now has a video as colorful as his signature word play.

The video features the Pro Era rapper spitting his verses as if in a lucid dream where all his descriptions vibrantly come to life around him. The DJ Premier-produced track was adapted visually using the artistic technique of rotoscoping, a method in which animators paint or trace over filmed footage. Joey’s storytelling pairs well with the trippy visual, literally painting a picture of New York City for the viewer.

Check out the video, and to see more of Joey minus the trippy brush strokes and graphics, tune into the 2013 MTV Woodie Awards where he’ll be performing on March 17 at 8 pm ET.