Last year “Yo! MTV Raps: Classic Cuts” debuted on MTV2, breathing new life in the infamous and influential show that launched back in 1988, becoming a cornerstone for hip-hop culture. Now, a new collection of New Era caps celebrating “Yo! MTV Raps” will give fans of the show a chance to own a piece of pop culture history.
The new collection of retro style caps (available in New Era’s 59FIFTY fitted caps and 9FIFTY snapbacks) includes three different “‘Yo! MTV Raps” designs in addition to five that celebrates MTV’s iconic logos.
The caps range in price from $24.99 to $35.99 and can be purchased at New Era flagship stores, NewEraCap.com and select Champs Sports locations.
“This collaboration comes at a perfect time. It’s right on point with the current trend of bright vibrant colors and retro styles,” Stu Domanowski, Director Fan Gear at New Era, said in a statement. “MTV brings to the New Era cap canvas, innovative looks to excite the music lover and fashion influencer,” said.
Stay tuned for more collaborations between MTV and New Era in 2013, including special releases when the 25th Anniversary of “Yo! MTV Raps” rolls around.