Chris Brown’s Twitter feud with comedian Jenny Johnson is just the latest chapter in his documented history of sending ill-advised messages and later deleting them, or suspending his account, but should Brown continue to apologize and distance himself from the blow ups?
Michelle McDevitt, president of Audible Treats PR, represents Kreayshawn–an artist who’s received her fair share of Twitter backlash– and she concludes that Brown should only apologize if he’s sincere. McDevitt told MTV News that although she’d encourage anger-management for the singer, “if he’s truly unapologetic, I’d leave it as is [and] not even issue an apology,” adding, “I hate when an artist messes up and makes some cowardly ass excuse.”
Roderick Scott over at Warner Bros. Record explained that labels provide some level of media training to their clients, but that only goes so far. “While we offer media training for best traditional and social media practices, it is up to the artist’s discretion to what they post on their own networks,” he said. “We can lead a horse to water but can’t make them drink.”
If Chris Brown continues to tweet impulsively, it might be time for him to stand by those 140 characters. In 2009 he told MTV News that, “Twitter ain’t done nothing but give me trouble,” but it doesn’t seem like much has changed. See his explanation in the video above.