Kendrick Lamar is on track to sell 240,000 of his Interscope debut good kid, m.A.A.d city, and the Compton MC decided to thank fans for their support with a new single titled “The Jig Is Up,” produced by J. Cole and & Canei Finch.
“The week is up… Yall did it… AppreciatIon day is TODAY,: K Dot wrote on Twitter Tuesday (October 30). “With that being said. Me and COLE was in the stu last night.” He followed up with a link to the new track. Listen below.
Fans have praised Kendrick for remaining true to his own aesthetic on the studio project, but he never considered doing otherwise. “[There was] no compromise at all,” he told MTV News of working on the LP. “They told me to go, and continue doing what I’m doing, Interscope, Dre, continue doing what I’m doing.”