By Rob Markman
Most of us never heard the name Blue Ivy until Jay-Z and Beyoncé welcomed their daughter into the world, but the celebrity power couple were unable to obtain a trademark for the beautiful moniker.
The Carters were unable to trademark their baby’s name after the U.S. Patent and Trademark Office sent a suspended letter to the couple for pending trademarks on their bundle of joy’s name, The Boston Herald reports. Instead, Boston-based wedding-planning company Blue Ivy is allowed to operate under the name, which it has been doing since 2009.
Veronica Alexandra, the 32-year-old owner of Blue Ivy, said she holds no ill will against Beyoncé or the star rapper, saying that she “highly respects” the “Crazy in Love” singer.
“I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well,” she told the paper. “It’s like they caused me to create more opportunity for myself.”
Since she was born on January 7, Blue Ivy has taken the world by song. Her proud papa has rapped about her on songs like “Glory” and Rick Ross‘ “3 Kings,” while her mom has posted adorable baby pics on her Tumblr site.
In fact, Blue has become so popular that President Barack Obama doled out advice for Hov, so he can properly raise his little one. “I made sure that Jay-Z was helping Beyoncé out [with the baby], and not leaving it all with Beyoncé and the mother-in-law,” the POTUS said during a radio interview last week.