Dr. Dre, Jimmy Iovine Introduce The ‘Beat Pill’

By Rahman J. Dukes

Legendary producer Dr. Dre and Interscope Records founder Jimmy Iovine landed in New York City this week to hold a special press conference where the Beats By Dre founders unveiled their latest prized posession in the next chapter of the Beats phenomenon. Dozens of reporters were holed up inside the Beats By Dre East Coast headquarters where Dre followed by Jimmy introduced the Beat Pill, a portable wireless speaker with built-in customized Beats audio.

Jimmy and company President Luke Wood also showcased the new line of Beats headphones with the Executive premium headphones. “To get a chance and the opportunity to make audio equipment couldn’t be more perfect for me” said Dr. Dre at the press conference on Tuesday. “So I hope you’ve all enjoyed listening as much as we’ve enjoyed creating it.” Both the Beat Pill and Executive headphones are available at the Beats Store as well www.beatsbydre.com.