Pittsburgh rapper Wiz Khalifa is a man on a mission with a new look. While recording his sophomore album O.N.I.F.C., Wiz Khalifa was mindful of creating a body of work that reflects his current state of being — down to every detail of the album, including the new cover released early Wednesday morning (August 8).
The album artwork finds the very-tatted rapper lounging in a black chair resembling a leather throne, donning an animal-print fur jacket over his bare chest and red, white and blue leather pants. The regal cover is fitting for Wiz’s album title (“Only N—as in First Class”), chosen to highlight his success after putting in years of work.
“The artwork, it relates to the title,” Wiz told MTV News during our Hip-Hop Music Preview. “It relates to what I’ve been portraying and what I’ve been bringing to the game for the past couple of months because like I say, in my music, and like I’ve been saying recently, ‘They stole the swag, and I don’t want it back.’ I had to change up things; I had to turn it up. So it’s like the album artwork is just another step in the turning up.”
Fans have been very outspoken about the new cover, some of them drawing outraged comparisons to Jimi Hendrix after seeing the photo, and some defending his choice to think outside of the box. “Going to a Wiz Khalifa show u can tell he is Jimmy Hendrix/Andre 3000 influenced,” @Javoris wrote, while @UrbaneSince83 added, “Wiz Khalifa’s album cover art is just that art! Why … should he keep wearing the same generic sh–.”
O.N.I.F.C. is due on September 18, led by the single “Work Hard, Play Hard.”