By Cristina Recino
It seems as though the new boss of Nivea is not the biggest Rihanna fan. The Daily Mail reports that Stefan Heidenreich, head of Nivea’s parent company Beiersdorf, lacks understanding of why the “Where Have You Been” singer was the face of Nivea’s 100th anniversary year.
“Rihanna is a no go,” he said. “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”Yikes! He went on to say that the ads that Rihanna shot last year should have never been aired.
Rih Rih didn’t waste any time responding to the comments. She took to her Twitter Tuesday (August 7) and posted a headshot of Heidenreich, adding, “No caption necessary.” You may remember the debacle Nivea found itself in last year when its “Re-Civilize Yourself” campaign ads featured a preppy-looking black man holding the afro-covered head of his former self. It seems as though those values Heidenreich preaches about weren’t in effect last year.
Rihanna continued to party it up in Barbados with her friends this weekend, clearly not bothered by the endoresement loss.