Jay-Z Is Executive Producing NBA 2K13

By Sowmya Krishnamurthy

Jay-Z is expanding his sports prowess into one of the most popular basketball video game franchises. The part-owner of the Brooklyn Nets has been announced as Executive Producer of the upcoming NBA 2K13 game. A new video featuring Hov’s music was released today and his website, Life + Times, confirmed the partnership.

Fans on Twitter lauded Jay and praised his ever-growing business empire. “Jay keeps winning” tweeted one while another added, “The way he continues to reinvent himself. #Inspired”

The game is slated for an Oct 2 release. A special “Dynasty Edition” (possibly named after Jay-Z’s The Dynasty album) was announced last month. The special edition of the game features the full game of “NBA 2K13” and extras like the added All-Star content (slam dunk, three-point shootout), a full-size “NBA 2K13” Spalding basketball, 2K Sports Skullcandy earbuds and an “NBA 2K13” controller skin.

“With this special edition package, we want to give something meaningful to our great fans,” Jason Argent, vice president of marketing for 2K Sports said according to ESPN. “This is an awesome deal that is sure to please fans, and will become a must-have item while supplies last.”

Jay-Z will celebrate his team, the Brooklyn Nets’, new home with a series of concerts this fall. The first one kicks off on September 28.