Big K.R.I.T. Calls Up Ludacris For ‘What U Mean’ Video Posted 07/29/2012 8:21:59 pm by Rahman Dukes in Interviews, Music News. The hip-hop action on MTV continued with Mississippi native Big K.R.I.T. coming through with his new video for the single “What U Mean.” On the all black and white clip K.R.I.T. gets an assist from fellow Dirty South brethren Ludacris.