By Miranda Johnson
As an investment partner and spokesman for Duracell Powermat JV, Jay-Z makes a cameo in the brand’s new commercial, receiving a call from his superstar wife Beyonce. Known for keeping his family life out of the spotlight, it’s a refreshing change to see him connect with his wife in the battery powered black-and-white clip.
In the 1-min ad, a young man maintains a charged battery on his iPhone throughout the day using Powermat. After work, meeting a few friends for dinner, and finally making it to a club, the young man runs into Jay-Z. However, the two don’t share the friendliest of an exchange as the young man mistakes Jay’s iPhone for his and nearly answers “B’s” call. But Jay, being the boss that he is, gives the young’n one look and he knows to hand the phone over quick. The Throne rapper then answers Bey’s call and walks off.
Earlier this year Jay-Z inked a deal with Duracell appointing him as an investor, as well as being the face and spokesman for the Duracell Powermat JV. “I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” Jay said in the release. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”