By Sowmya Krishnamurthy
Lil’ Wayne’s new spot for Mountain Dew debuted tonight during the 2012 BET Awards. In the ‘This Is How I DEW’ ad, Weezy hits the stage at SXSW. “Ladies and gentlemen, if you got anything from me,” he tells the roaring crowd, “It’s to find your thing and DO YOU because we all know it’s not what you do, it’s how you do that’s important. This is how I do!”
MTV was on hand when Wayne filmed the commercial at Austin Music Hall in March of this year. The show kicked off Weezy’s partnership with the soda brand and featured other YMCMB members including Shanell, Bow Wow, Gudda Gudda, Mack Maine and Birdman, who performed his single “Y.U. Mad.”
Wayne has been a natural fit for Mountain Dew, combining his high-energy street sensibilities with his love of skateboarding. Late last month, the rapper shared how all of his skating has resulted in some bumps and bruises. He told MTV at Birthday Bash in Atlanta, “I broke my clavicle, like, two months ago. What happened was, I didn’t go to the doctor when I broke it, so it healed on its own. Whenever you let a break heal on its own, it don’t heal right, so I got a lot of bone callouses around it.”
This wasn’t the first time Lil Tunchi has injured himself while skating. Last August, Weezy had to get nine stitches after he took a spill in a St. Louis skate park. “The Lou was good, but I busted my fuggin head at the sk8park! 9stitches! Gnarly gash over my left eye! Luv the people,” he tweeted after the fall.