It seems like Jeremy Scott really outdid himself this time. Last week Adidas previewed a photo of their Roundhouse Mid Handcuffs sneakers, designed by Scott, and set to be released on August 12, but after plenty of backlash linking the ‘shackle’ to racism and slavery, Adidas has canceled the shoe and issued an apology.
The debate took flight from the sneaker blogs and eventually, even Reverend Jesse Jackson weighed in with a statement, saying, “The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive.”
When the first photo of the Handcuffs, dubbed ‘shackles,’ appeared on Adidas’ Facebook page, the description sparked immediate backlash. “Tighten up your style with the JS Roundhouse Mids, dropping in August,” it read.
Yesterday Jeremy Scott, known for his inspired ideas, tried to quell some of the uproar by sharing his inspiration for the kicks was an ‘80s toy called Pet Monster, but it didn’t do much good.
Adidas followed up by pulling the plug on the kicks and issuing an apology. “The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery.We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”