Big Sean Adds Flavor To Crazy Light, Adidas Releases Adizero 2

Last year rapper Big Sean put his name behind the Adidas brand for the groundbreaking release of Adidas’ Adizero Crazy Light shoe. This past May the shoe conglomerate stepped their game up unveiling the new, lighter shoe with the Crazy Light 2.0. In this clip the masterminds behind Adizero elaborate on the importance of the music industry’s impact on the shoe game and their upcoming plans for the sneaker.