By Rob Markman
Not many rappers ooze the confidence that Kanye West does. Sure every MC says he/she is the best in their rhymes, but when Yeezy has a way of making fans believe his every proclamation and quite frankly, he has the catalog to back up his boasts. Seems like Kanye’s cockiness is rubbing off on his G.O.O.D. Music crew as well.
“G.O.O.D. Music is the best team out there,” CyHi the Prynce told MTV News. “Lyrically, bar-for-bar, song-for-song, concept-for-concept, we are the world, we can take it to a cipher, we can take it on the record, it don’t matter ’cause we the best.”
Kanye West, Big Sean, Pusha T, CyHi the Prynce, Common, Kid Cudi, Teyana Taylor, Mr Hudson and Q-Tip are all expected to appear on G.O.O.D.’s upcoming Cruel Summer album, while producers like Hit-Boy, Lifted and Mannie Fresh are slated to contribute beats.
“It’s an amazing project; this isn’t something we just threw together. It ain’t nothing where a whole bunch of beats were emailed over and different things of that nature,” Cyhi said. “These are ideas that we actually creatively came up with and we’re exercising them right now.”
“We’ve been working on numerous verses, everybody,” Pusha said. “Now it’s time for ‘Ye to just maestro it all together.”
Yeezy set things up last October when he tweeted, “GOODMUSIC.THE ALBUM.SPRING 2012.”
With spring nearing a close, the Cruel Summer LP won’t make West’s initial target release, but judging by the album title we can’t be too far off either. The album’s first single, “Mercy,” features Yeezy, Sean, Pusha and 2 Chainz, who is closely affiliated with G.O.O.D. but hasn’t confirmed a signing despite numerous rumors. For Big Sean, just being around such top-tier rap talent gives him a confidence boost. “Being next to Pusha T, being next to Cudi, being next to Kanye, being next to the greatest minds in the world… you just gotta remember if you’re next to those people, if you’re there, you’re there for a reason,” he said.
Before hooking up with Yeezy, Pusha T had accomplished quite a bit. As one-half of the Clipse, he hung a platinum plaque thanks to the group’s 2002 debut Lord Willin’ and with their follow-up LP Hell Hath No Fury, the Clipse delivered what many regarded as a hip-hop classic. Though the early part of Push’s career was guided by Pharrell Williams and the Neptunes, working with Kanye has helped to further his artistic growth. “I learned so much from ‘Ye about finding the most colorful parts of your rhymes and editing it down and making sure that all the pop parts of the rhyme are right in your face,” he said.
There is currently no release date for Cruel Summer, and outside of the “Mercy” there is no telling what Kanye and company have planned, but longtime fans can expect quality. “G.O.O.D. Music is a movement and it’s a movement of music and culture.” Common said “And we like fly stuff.”