Jay-Z Introduces Bacardi’s D’ussé Luxury Cognac

By Miranda Johnson

Jay-Z is constantly expanding his list of endorsement deals, and now the rapper-mogul has added a new Bacardi Cognac to his massive portfolio. On Wednesday night (May 9) Jay attended a private event in New York City to help introduce Bacardi‘s D’ussé, a new VSOP Cognac that will be launched later this year.

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D’ussé is targeting a younger consumer market that will compete with brands such as Hennessey, Rémy Martin and Courvoisier. Being that Jay-Z dominates this designated area, it makes the Brooklyn native the perfect candidate to assist in marketing the product. Bacardi’s new Cognac will launch in June and will be available nationwide in September. The Cognac will cost consumers $45 for a 750mL bottle and will be sold in other various sizes as well.

Mr. Carter has previously endorsed prominent brands like Reebok and HP computers, and Jay currently promotes Armand de Brignac aka Ace of Spade champagne.

Jay and his wife Beyonce recently attended a book launch party for L.A. Reid’s wife Erica Reid in New York City on Tuesday night. The two openly expressed some rare displays of affection with Jay even getting snapped while playfully cupping his wife cheeks.