By Rob Markman
On Monday (April 23), Wiz dropped “Work Hard Play Hard,” the first single from O.N.I.F.C. The new track isn’t as bright as “Black and Yellow” or “Roll Up,” the second Stargate-produced Rolling Papers hit, but it is still as effective.
“It’s crazy. We shot the video in Pittsburgh,” Wiz told MTV News last week on the set of Maroon 5′s “Payphone” video. “It’s wild, just linking back up with Stargate, making another hit and gearing up for the second album, O.N.I.F.C. We’re about to do it all over again.”
Wiz Khalifa has teamed up with Stargate on his latest single “‘Work Hard Play Hard,” after scoring a smash with the 2010 Stargate-produced single “Black and Yellow.” The new track is the first official single from his upcoming album O.N.I.F.C. The bouncy track begins with a kinetic drum pattern that builds as the producers add a booming bass and dark synth melodies. “Diamonds all on my brain n—a/ Gold watches, gold chain n—a/ Yeah, my money insane n—a,” Wiz spits, clearly enjoying the spoils of his success.
When he first arrived as a certified rap star in 2010, with his Taylor Gang fanbase in tow, Wiz sported an array of tattoos, tank tops, camouflaged shorts, Converse sneakers and rolled marijuana joints as his uniform. It is a style the Pittsburgh rapper feels many have adopted from him, and now he is ready to switch. He makes note of that on “Work Hard Play Hard” when he rhymes: “If I’m in the club, I get a 100 stacks/ I’m always rollin’ up, so I get love for that/ Them n—as stole my swag, but I don’t want it back.”
While the song’s verses are filled with rapper angst, Khalifa shows that he hasn’t lost his penchant for delivering catchy and melodic hooks. “The bigger the bill, the harder you ball/ Well, I’m throwin’ mine, ’cause my money long,” he sings on a chorus that is sure to stick in the brains of his dedicated fans.
O.N.I.F.C. isn’t scheduled to drop until August, but already, the TGOD captain is promising a fun ride. He has already secured guest spots from Chris Brown, Cam’ron, Pharrell and, of course, the members of his Taylor Gang crew.
About the album, Wiz said, “It’s gonna be amazing. People should look for the complete package, so I don’t wish to separate anything from anything. The single is amazing, ‘Work Hard Play Hard.’ It’s gonna be stupid.”