By Rob Markman
Hip-Hop acts will be heavy at this year’s South by Southwest music festival in Austin, Texas. On Tuesday, it was announced that a special Jay-Z concert will be live-streamed from the festival and two days later we have confirmation that Eminem’s label will be putting on their own event as well. 50 Cent is set to the headline the “Shady 2.0 SXSW Showcase,” where he’ll perform his 2003 album get Rich or Die Tryin’, in its entirety.
But the Shady veteran isn’t the only draw: The label’s more recent signees Yelawolf and Slaughterhouse will also take the stage to rep the label. There’s no word yet if Slim Shady himself will show up, but Big K.R.I.T., Schoolboy Q, Action Bronson, Don Trip, STS and the Foodchain are sure to take the stage. MTV News correspondent and Shade 45 radio host Sway Calloway will host the evening.
Jay-Z’s SXSW concert will be livestreamed on YouTube on Monday at 8 p.m. ET and then rebroadcast in an on-demand format on YouTube, Twitter and Xbox LIVE the next day. As of press time, there had been no announcement concerning a broadcast of the Shady show.
mtvU’s Woodie Awards also take place during SXSW, including a daylong fest of our own on Thursday, March 15, that will feature performances from Childish Gambino, Fun., A$AP Rocky, Kimbra and Chiddy Bang. Jay and Kanye West lead this year’s nominees, which also include the Black Keys, Skrillex, Mac Miller, Frank Ocean, J. Cole and many more. The 2012 mtvU Woodies invade SXSW on March 15 with the Woodies Festival. The best of the 2012 mtvU Woodies will air on MTV and mtvU on Sunday (March 18) at 8 p.m. ET.