Photo: Brian Appio
By Rob Markman
Kid Cudi got a bit frustrated with inattentive fans during the NYC listening session for his WZRD LP (with Dot da Genius) last week and his label Universal Republic didn’t make things much better when they reportedly undershipped the album this week. The album debuted on Tuesday (February 28) but according to the Cleveland-born rapper, the label only shipped 55K copies to stores.
“Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off,” Cudi tweeted on Tuesday, lashing out at Universal Republic. “So its def gonna be tough to find one in the stores guys, I’m sorry about that.”
With its rock feel, the album is a bit of a departure from the Kid Cudi sound fans became familiar with on his first two albums, Man on the Moon: The End of Day and Man on the Moon II: The Legend of Mr. Rager. 2009’s MOTM earned Cudi a gold plaque and the second installment sold a solid 169,000 copies its first week out in 2010. To the G.O.O.D. Music singer/rapper, WZRD is no throwaway project. Cudi has high hopes for the LP and the next single, “Teleport 2 Me, Jamie.”
“Im lettin Universal Republic have it, f–k it. What they gon’ do, spank me?? Hahahaha,” Cudi wrote as he went off about the lack of radio support the LP has received. “AND Teleport 2 Me, Jamie aint on the radio!!!! like helloooooooooo????? HIT HIT HIT!!!”
On the day of the album’s release, even Cudders had a hard time finding a copy, since Universal Republic, he claimed, never sent him a finished version. Or maybe it just got lost in the mail, but after a little hunting he was able to make a purchase. “Bought a couple albums today, mine included, feeling good feelin great,” he tweeted. “I cant believe I just finished my 3rd studio album! wild yo.”