By Sowmya Krishnamurthy
Andre 3000, Gorillaz and former LCD Soundsystem frontman James Murphy have joined forces to create an original track, “DoYaThing,” for kicks brand Converse. The cut will be released as a free download on February 23rd on Converse’s official website to couple with a new Gorillaz footwear collection designed by Jamie Hewlett.
Murphy told Billboard that the song creation process was organic and very fun. “It was literally akin to a bunch of kids playing with toys until someone else said, ‘Ooh! I like that bit!’” Murphy laughs, “Writing the lyrics was the funniest part… one person would be mumble-singing something and another would overhear him and ask, ‘Oh… did you just sing…’ I don’t know… some crazy words that weren’t at ALL what the guy was singing, and those new, misunderstood words could become the hook for a verse. I loved that about it.”
“DoYaThing” is the latest installation of Converse’s “Three Artists. One Song” campaign. Previous collaborations include Matt & Kim, Soulja Boy and Andrew W.K. for “I’m A Goner,” Santigold, Pharrell and Julian Casablancas on “My Drive Thru” and Kid Cudi, Rostam Batmanglij from Vampire Weekend and Best Coast on “All Summer.” “[There were] moments where it could have gone all bad … just all of us just being creative people,” Cudder told MTV
at the time. “But I think since the energy was good … we all found a way and we hit a couple brick walls but we found ways around it.”