By Jocelyn Vena
Earlier in the week, we were teased with a snippet of the anticipated video for Madonna’s single “Give Me All Your Luvin,” and on Friday the Megaforce-directed visuals premiered in full, with all-star features from Nicki Minaj and M.I.A. rocking their best cheerleader outfits. Tune into the Super Bowl on Sunday February 5 when the trio team up to perform the song at the halftime show.
The clip opens with Nicki and M.I.A. done up in cheerleader costumes chanting Madge’s name. It then cuts to Madonna, clad in a trench coat and sunglasses, kicking down the door of her suburban home, pushing along a baby stroller.
From there, the video takes many unusual turns: football players tackling street signs, Madonna abandoning her baby carriage to hang out with her cheerleader crew, shots of her done up in black lingerie and a giant cross (the first of many looks that reference the many looks Madonna has worn over the years) dancing in front of a brick wall.
Sparks falls from the sky as she runs around the streets near her house, her football players protecting her with some giant umbrellas — creating an eye-catching visual. As she makes her way through town (which does little to not look like a movie set), they continue to be by her side and the video begins to play tricks on the viewers’ eyes. They help her walk across a world turned sideways. It appears that they may have taken cues from her “Material Girl” video.
Madonna looks like she’s having an incredibly fun time throughout the visual — smiling and shimmying her way through this fictional, hyper-fantasy world. Watching the clip, one may wonder what doesn’t happen in the video. Madonna gets shot at with old-school guns (perhaps an homage to her “Dick Tracy” days)! She climbs up a giant pile of football players! She plays with a baby doll! (Yes, that happens!)
As the song approaches its breakdown, Madonna fans everywhere will certainly begin to stand out hard.
Carried by her football players into a new setup (some kind of club-like setting), Madonna becomes the “Like a Virgin” version of herself. Dressed in white lace, a curly bob and lots of diamonds, she clearly is paying homage to that infamous era. Her two rapper pals are also dressed in similar looks as they spit their rhymes over the Martin Solveig-produced track. There’s also a few other Madonna refs in there: In addition to rolling around on her little stage (you know like she did at the VMAs back in 1984, there’s also two girls kissing (she’s also done that at the VMAs) and a bunch of Smirnoff vodka bottles (she recently partnered up with the alcohol brand).
From there, Madonna stage-dives into layers upon layers of football players’ hands and, at the end of it, gets caught by two of the players. The always-fierce Queen of Pop wraps up the video with a dance routine with all the characters along the way. When one of her masked cheerleader bats the head off one of her football players, she catches the helmet and proudly displays it, surrounded by sparklers.
The video ends with Madonna tossing her baby doll to the side as one final message flashes across the screen: “Touchdown!”
“Give Me” is the lead single off her March album release, MDNA.