Jay-Z And U2 Take Home Sports Emmys

by Rob Markman

Jay-Z can add-on to his award-shelf which already includes a number of Grammys, VMAs and AMAs. Yesterday Jigga Man won a Sports Emmy for Outstanding Music Composition/Direction/Lyrics for his rehash of his 2009 single “Run This Town,” which aired as an opener last year’s Super Bowl between the Indianapolis Colts and New Orleans Saints.

In the clip Hov collaborated with ES Posthumus for a mash-up of Jay’s Rihanna-assisted hit mixed with a beefed up rendition of CBS’ NFL theme song. Performing while backed by an orchestra, Jay-Z played maestro, while football highlights flashed on the big screen behind him.

U2 also took home Sports Emmy for their work alongside the Grammy award-winning Soweto Gospel Choir for their work on ESPN’s presentation of the 2010 FIFA World Cup. The two groups were featured in a series of spots that were used in ESPN’s month-long coverage of the 2010 World Cup. Pre-recorded music by the Soweto Gospel Choir which was filmed in South Africa was mixed with music and live concert footage from U2’s 2009 concert at the Rose Bowl in Pasadena, California. The end result was enough to garner them the award.

Jay is in need of some good news after not only was his New Jersey Nets elminated from NBA Playoffs contention but weeks prior the organization was fined for Hov’s locker room inteference with the Kentucky Wildcats during their NCAA run.

The New Jersey Nets were hit with a hefty $50,000 fine following minority owner Jay-Z’s impromptu visit to the locker room of Final Four squad the Kentucky Wildcats last month.

The expensive slap on the wrist from NBA officials was due in part to a ruling set in stone by the league that professional team personnel must avoid any contact with collegiate athletes that are not yet draft-eligible. NBA spokesman Tim Frank confirmed the fine Friday (April 8) before the Nets entered a contest with nearby rival squad the New York Knicks at New Jersey’s Prudential Center.

CBSSports.com broke the initial news of the infraction and the NBA’s investigation as video surfaced of Jay-Z congratulating Kentucky team members at the Prudential Center after the squad clinched a Final Four berth by defeating the North Carolina Tarheels.

The video reportedly showed no evidence of foul play or tampering, as the players were clearly soaking up the experience of meeting one of hip-hop’s most successful stars. Caught up in the revelry of the moment, it may have slipped the mogul’s mind that he was in violation of the league’s very strict rule by going in the locker room and greeting the players after their big win.

New Jersey Nets officials expected the fine, surely a drop in the bucket for billionaire Russian owner Mikhail Prokhorov, who began his takeover of the team in 2009 with the NBA, approving the sale in 2010 — giving Mr. Prohorov an 80 percent majority stake of ownership of the ball club.