What Happened To The ‘Jay-Z Jeep?’

By Kathy Iandoli

Jay-Z wins at almost everything, except for automobile manufacturing.

Writer/Author Zack O’Malley Greenburg released his unauthorized Jay-Z biography Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office about two weeks ago (March 17th). While Jay-Z put his own book out Decoded at the end of 2010, he had no hand in O’Malley’s book. Empire State of Mind explicitly details Jay-Z’s success as a rap entrepreneur. While the book includes many anecdotes of Hov’s financial wins, it does discuss some ideas that never panned out. One of which: the Jay-Z Jeep.

The Jay-Z Jeep Commander, as it was supposed to be called, was the forefather car named for a rapper. The idea originated long before Eminem was aligned with The “Detroit” Chrysler 200. Per the Atlanta Post, the reason why Jay-Z’s Jeep dreams were squashed was due to Chrysler’s concern that the rapper’s drug-dealing past would affect the reputation of the car company. Eminem apparently seemed like a safer bet. Jay-Z has been spotting driving a silver Jeep; photos have even circulated of him picking up Kanye West, as well as Beyonce taking the truck out for a spin. While his honorary car never panned out, he still clearly supports the manufacturer.

HipHopDX reports that GMC was also set to have a Yukon painted “Jay-Z Blue”, and that never happened either. All of these stories and more can be found in O’Malley’s book in bookstores now.

Zack O’Malley Greenburg is no stranger to dissecting Jay-Z’s financial history. He penned Forbes Magazine’s “Hip-Hop Cash Kings” piece last year, which discussed the colossal successes of artists/entrepreneurs like Jay-Z, Diddy, and even Akon.