By D.L. Chandler
Since 2009, rumors abounded that powerhouse rap team Slaughterhouse were negotiations with Eminem’s Shady Records, sparked by a cameo from the fearsome foursome in Drake’s “Forever” video. On Wednesday (January 12), the partnering was made official with the “8 Mile” star signing the crew along with the buzzing southern MC Yelawolf to his Shady Records label. In a prepared statement released on Wednesday, Em said “It’s the new generation of Shady Records, and as we’re trying to rebuild our label, it’s exciting for hip-hop, and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.”
RapFix thinks these new additions to Shadyville could be good for the game for more than one reason.
1. A renewed interest in all things Shady
Eminem’s label can attribute much of its success to the rapper releasing his multi-platinum and internationally successful The Eminem Show album on the Aftermath and Interscope imprint. Along with springing 50 Cent and D12’s careers, as well as breaking acts Obie Trice and Stat Quo, signing Slaughter House gives Eminem a chance to exhibit some CEO muscle while still enjoying the spoils of the spotlight himself.
2. The official squashing of Eminem and Royce Da 5’9’s longstanding beef
The long-time Detroit friends and former duo were at odds over a line from one of Royce’s freestyles that Em and D12 felt was a dis while on tour together in 2003. Royce has long since confirmed the two have patched things up but with the signing, the reunion has lot more in the way of validity. Will the two record more under the group name Bad vs. Evil?
3. Shrewd lyricism returning to the mainstream
Like Eminem who’s no slouch on the microphone, the Slaughterhouse team is comprised of four solo acts that all have strong lyrical acumen themselves. Former Dr. Dre protégé Crooked I firmly represents the West Coast while Brooklyn’s Joell Ortiz and New Jersey vet Joe Budden rep the East Coast strongly. The aforementioned Royce takes care of the Midwest and it will be curious to if the group can translate their lyrical prowess into chart gold.
4. Yelawolf connects Shady Records back with the South
From the small town of Gadsden, Alabama, MC Yelawolf has been making noise in the southern underground for a few years now but his appearance on the 2010 BET Hip Hop Awards Cipher was a show-stealing audition of sorts that took many by surprise. Since splitting with Atlanta MC Stat Quo, Yelawolf joining the squad gives Em a strong connect in the south.
5. Friendly — or not — competition amongst rap’s crews
With G.O.O.D. Music seemingly nabbing a new artist — Nas? — every week, Young Money’s success with Nicki Minaj and Drake, and Rick Ross entering the fray with his own label, this signing puts all of the game’s superstars and record labels on notice. Eminem is still the biggest international rap act and his new roster puts him in the same position of power — and infamy — as Kanye, Lil Wayne and Rozay in making their brands viable. Slaughter House and Yelawolf joining forces with Em could mean that a lot of high quality rap crew records are on the way and the people who benefit the most are the fans.
What do you think of Eminem signing Slaughter House and Yelawolf? Tweet us at @MTVRapFix or tell us in a comment below!