Jay-Z Debuts Website For ‘Hits Collection’ Lp

By Paul Cantor

Jay-Z has launched a new website to promote his forthcoming greatest hits LP, The Hits Collection, which is due in stores on November 22.

It’s a pretty snazzy web offering, all things considered. Upon visiting the URL, jayzhitscollection.com, you’re greeted by the sound of “Empire State Of Mind” and taken to a main page where you can access different eras in Hov’s career.

There’s “The Beginning” (1989-1998); “Marcy To Madison Square” (1999-2003); “Corporate Takeover” (2004-2007); and finally “I Run The Map” (2008-present). Clicking each tab brings the user to a different page with photos and quotes from Jay-Z lyrics that correspond to that particular era. There are other goodies, like videos and milestones from each respective era.

The site encourages visitors to get in on the conversation by tweeting thoughts, memories, Jay-Z lyrics and more by clicking on the EQ bar at the bottom. There fans can post their own tweets or view others that have been shared. It’s a nice walk down memory lane for Jay-Z fans. A place where visitors can share in the collective experience that is Jay-Z. Coincidentally, the tweets are automatically archived in the hashtag twitter timeline for #jayzhits.

The Hits Collection will feature some of Jay’s biggest songs like “Big Pimpin,” “I Just Wanna Love U” and “Hard Knock Life,” among others. As MTV News reported on October 15th, the project is just the first compilation of Jay’s hits. There is another volume slated for release in the future that will include lesser known works like his remixes to Young Jeezy’s “My President” and DJ Khaled’s “Go Hard.”

Are you excited about Jay-Z’s upcoming Hits Collection LP? Tweet us at @MTVRapFix or tell us in a comment below.