By Rahman Dukes
Rapper and music mogul Jay-Z made his way to the posh Delano hotel in Miami Beach on Wednesday (October 20) evening to reveal his partnership with the Microsoft search engine Bing in support of his upcoming memoir “Decoded.” The event, which brought out everyone from reporters from the Miami Herald and members of the Miami Dolphins to Jay’s wife Beyoncé, was capped by a special unveiling of Jay’s next “clue” with the lyrics to his popular hit “Big Pimpin’ ” laid out across the hotel’s back pool area.
On Monday Jay began revealing a series of clues—based on his lyrics—on Bing that, when solved, reveal the location of pages of the book hidden all over New York, London, Las Vegas and Los Angeles.
“Quite simply, it’s almost like a preview of the book. We put all these pages out into the world, to be found, and then, through Bing, you bring it all back together and you can read the book,” Jay told the crowd assembled at the Delano. “That’s really the simple part of it. But for participating in it, you get these prizes, like if you’re the first one to find this page, you get it signed, you get it autographed an it’s yours to keep, and I mean, there’s only one of them, so I thought that was pretty cool.”
Following the announcement of his project, Jay invited the small crowd of guests to the lower area where they were met by a massive pool unveiling the next clue, lyrics to his record with UGK, “Big Pimpin,” was embedded in the ground area of the pool as onlookers including Beyoncé, and close friend Tah Tah looked on.
Jay’s “Decoded” book is set to be released on November 16.
Are you looking forward to Jay’s “Decoded” book? Ready for the scavenger hunt? Tweet us at @MTVRapFix or tell us in a comment below!